it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...

At-Home Laser Hair Removal Featuring the Tria Beauty Hair Removal Laser 4X

Getting rid of unwanted hair can be a huge pain. There's the ACTUAL pain (have you ever used an epilator?) and there's also the pain of dealing with redness, ingrown hair, bumps and/or inflammation. Having to grow out your hair in between waxing sessions, engaging in frequent shaving rituals and spending a fortune on laser hair ...

Review: iT Cosmetics Heavenly Luxe Dual Airbrush Foundation Concealer & Pointed Precision Complexion Brushes

it Cosmetics makes some wonderful products. In fact, their under eye concealer Bye Bye Under Eye is a new product that I discovered this year that I would encourage anyone with stubborn under eye circles to try. After my wonderful experience experimenting with some of their best selling products, I wanted to put some of their ...

Bye Bye Redness: The Neutralizing Correcting Cream by IT Cosmetics (Review & Swatch)

My love for it Cosmetics continues! This time, it's Bye Bye Redness™ Neutralizing Correcting Cream that is the object of my affection. This newbie to my beauty arsenal cancels out any redness that is visible on the skin. I've never tried a product like this one before. Unlike any other "redness correctors" that I've used (usually green in colour), ...

Review: iT Cosmetics Bye Bye Under Eye Concealer

What makes Bye Bye Under Eye by iT Cosmetics so special? Well, it's a full coverage, waterproof, moisturizing concealer that doesn't crease and has anti-aging ingredients. Jamie Kern, the mastermind behind the brand has worked alongside leading plastic surgeons from Brazil to create this highly-pigmented & concentrated product, which is quickly making headlines. Even makeup artists on shows like The Vampire ...