NEW: Maybelline Master Prime by Face Studio Blur + (Photos & Details)

Incorporating a primer into your beauty routine is an extra step that has its advantages. Whether you want to conceal pores, prolong the wear of your makeup, blur fine lines or improve the tone of your skin, using a primer before applying your makeup is definitely the answer. New for Spring, Maybelline introduces a trio of ...

Trend Report: WMCFW Hayley Elsaesser Fall/Winter 2015

World Mastercard Fashion Week's 2015 Fall/Winter season wrapped up tonight in Toronto and earlier this week I headed backstage to check out all of the latest beauty and nail trends. One of my favourite looks of the entire week was created for Canadian designer Hayley Elsaesser's show which was a fun twist on Kill Bill & 70's disco.  Essie Canada ...

Maybelline Color Sensational Rebel Bloom Lipsticks (Photos & Swatches)

Are you a fan of Maybelline New York Color Sensational lipsticks? You may remember the Vivids collection from 2013 or the Buffs that they released last year? This year Maybelline introduced a new permanent collection of Color Sensationals called Rebel Bloom - 8 new "kicked-up" pastels just in time for Spring. The lipsticks feature a new Honey Nectar formula but the same creamy ...

Maybelline Dream Wonder Liquid Touch Foundation (Photos, Review & Swatches)

The new Dream Wonder Liquid Touch Foundation by Maybelline New York is one of the brands new & innovative products released for Fall 2014. The water-based foundation provides long-lasting coverage and an natural finish. While traditional foundations have thicker formulas that sit on top of the skin and leave it feeling heavy and looking layered, Dream ...

Target Dazzles As They Showcase their Winter Collection at WMCFW 2014/2015 #TargetStyle

Shopping at Target is one of my favourite pastimes. I love their affordable fashion for the entire family and their stunning home decor pieces. I absolutely love their promo codes, I can get items half off or get them shipped to my house with free shipping. There is nothing I love more than a target ...