it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...

10 Concealers Worth Every Penny!

Ever wonder which concealers are worth the money and why? The old saying goes, "you get what you pay for" and while that might not always be true, it sure is when it comes to the 10 "fixer-uppers" below! Whether you are trying to mask dark circles, conceal blemishes, correct pigmentation issues or simply brighten ...

Top 5 Summer Palettes for 2017

As an avid beauty consumer, I am constantly on the look out for incredible deals and new and exciting products. Beauty palettes are a great way to try out a new brand, save money and have all of your favourite shades/products in one convenient place. The 5 palettes mentioned below are this Summer's must-haves! They ...

9 Skin & Grooming Products Every Dad Needs this Father’s Day!

With Father’s Day just a day away, now is the perfect time to spoil the awesome men in your life! Whether it's your father, grandfather, husband, baby or pet daddy, be sure to treat him to one or all of these fabulous skin, hair and fragrance must-haves!  (I'm trying out a new format so make sure ...

Top 10 Eye Creams in Stores this Spring!

A consistent skincare routine is important in your 20s and 30s but it becomes even more critical as we continue to age. The sensitive area under and around the eyes is usually the first to start showing signs of aging. Dark circles, fine lines, dullness and puffiness can make us look tired and much older than ...