it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...

10 Concealers Worth Every Penny!

Ever wonder which concealers are worth the money and why? The old saying goes, "you get what you pay for" and while that might not always be true, it sure is when it comes to the 10 "fixer-uppers" below! Whether you are trying to mask dark circles, conceal blemishes, correct pigmentation issues or simply brighten ...

Physicians Formula Celebrates 80 Years with new #Instaready Products!

Can you believe that this Spring, drugstore beauty brand Physicians Formula celebrates their 80th birthday? To honour the special occasion, the brand has come out with an epic launch that you may have started to notice in stores this month. Among the new products are Highlight & Contour Palettes, Butter Blushes, Mineral Wear Cushion Colour Correctors, ...

Pretty in Pink: Valentine’s Day 2017

With Valentine's Day only a day away, I'm starting to feel a little love struck. I'm so thankful for my husband, kids, friends and loved ones that shower me with their love and devotion every day. They truly are my Valentines! If you've made any special plans to celebrate, hopefully you spotted our list of products that'll ...

Vichy Teint Idéal Illuminating Makeup #VichyWorksforMe

Vichy, the skincare brand that we all know and love has released a hypoallergenic makeup range! The range claims to deliver stronger, healthier-looking skin with natural radiance via its "Liquid Light Technology" and is meant to be the final step of your morning skincare routine. Included in the collection is an illuminating foundation (in powder, cream ...