Nude by Nature Launches in Canada at Shoppers Drug Mart!

Australia's award-winning, #1 mineral makeup brand has finally arrived in Canada! Nude by Nature, also known as the "good for you" makeup company can now be found at Shoppers Drug Mart! Their extensive range of carefully crafted products provide the most flawless, long-lasting finish while also working to hydrate, nourish and protect the skin. Makeup thats actually good ...

it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...

10 Concealers Worth Every Penny!

Dark circles around the eyes can make anyone look tired and worn down, and they're damn right annoying! To help minimize the appearance of dark circles, and create a more even complexion, you can get many eye creams and balms. The Beverly Hills MD dark circle corrector is just one example of a nighttime cream ...

Physicians Formula Celebrates 80 Years with new #Instaready Products!

Can you believe that this Spring, drugstore beauty brand Physicians Formula celebrates their 80th birthday? To honour the special occasion, the brand has come out with an epic launch that you may have started to notice in stores this month. Among the new products are Highlight & Contour Palettes, Butter Blushes, Mineral Wear Cushion Colour Correctors, ...

Pretty in Pink: Valentine’s Day 2017

With Valentine's Day only a day away, I'm starting to feel a little love struck. I'm so thankful for my husband, kids, friends and loved ones that shower me with their love and devotion every day. They truly are my Valentines! If you've made any special plans to celebrate, hopefully you spotted our list of products that'll ...