Skincare essentials to help transition you into fall/winter!

Summer is finally winding down and I couldn't be more excited! I know, shocking right? Unlike many of you reading this, I am personally ready to bid farewell to all of the heat and humidity and have been patiently waiting to bust out my scarves and booties. I just love the cooler temperatures and so ...

it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...

10 Concealers Worth Every Penny!

Ever wonder which concealers are worth the money and why? The old saying goes, "you get what you pay for" and while that might not always be true, it sure is when it comes to the 10 "fixer-uppers" below! Whether you are trying to mask dark circles, conceal blemishes, correct pigmentation issues or simply brighten ...

Online Shopping: Beauty Storage & Organization Solutions

By the time I graduated high school, the Internet was just starting to make its way into our lives. Since then, social media has taken off, online dating has become a "thing" and this old timer realized just how convenient (and fun!) making purchases in your pyjamas can be! I recently partnered with Amazon.ca and am ...