it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...

MUD (Make-up Designory) Arrives at Sears Canada!

Our American friends south of the border have been enjoying Make-Up Designory (MUD) products since 1997. The brand is well known in the makeup artist and professional realm in the USA but was not available in Canada until now! This is great news for Canadians looking for a quality brand at an affordable price! Look ...

New: Elizabeth Arden Tropical Escape & Eyes Wide Open Collections (Summer 2017)!

Elizabeth Arden recently launched two Summer Collections - the first is a gorgeous colour collection of tinted lip oils and bronzing products and the second focuses on the eyes. Their new Tropical Escape Colour Collection was inspired by the vibrant and lustrous hues of the tropics and offers an assortment of sun-kissed products sure to get you ...

Review & Swatches: L’Oreal Infallible Paints #PaintYourself

If you pay any attention to beauty news at all then you will have already seen L'Oreal's new Infallible Lip Paints ($12.99 CAD) pop up on social media, beauty blogs or in drugstores the last few months? L'Oreal's glossy liquid lipsticks offer ultra-pigmented colour, comfortable wear and a precise application via an easy to use grooved ...

10 Products Every Woman Needs for the Perfect Valentine’s Day Look!

Everyone celebrates Valentine's Day a little differently. Some people go all out by planning an elaborate surprise, others are more low key and opt for a nice dinner, flowers and/or chocolate, while some of us prefer to celebrate by sharing a romantic home cooked meal and cozying up to our loved ones. However you decide ...