13Feb 2013

Essence Spring 2013 Launch Event in Toronto (PIC Heavy)

By 0 Beauty, BUDGET/DRUGSTORE, MAKEUP, NAILS , , , , Permalink 0
I had such a wonderful time (and some would say, a bit too much champagne) last night at the Spring launch event for Essence Cosmetics. Hosted by Essence and their PR firm, local bloggers and other media guests were invited to preview Essence’s new product offerings.  There was not a detail overlooked and so many things to keep us all busy. Lip print readings, a nail bar, an ice cream station and loads and loads of goodies! I went with my blogger friends Danielle & Jenelle and also met up with good friend Stacey, a Youtube vlogger.

Essence is well known for their ridiculously affordable line of cosmetics available exclusively in Canada at Shoppers Drug Mart / Pharmaprix. This Spring, Essence introduces NEW must-have products to join their innovative range as of March 2013. Scroll down to the bottom of this post for a complete lit of all the exciting new products.

Essence 2013
Tables were adorned in pink/red decor and there were glass jars full of product everywhere that we were encouraged to sample/take home

Bowls full of Essence XXXL Shine Gloss
PR showing us all the new Spring products & shades
Nail Bar – My friends Dee & Jenelle got their nails done. 
Essence 2013 – Pink Popcorn!
Essence 2013 – Close up of the Store Display
Essence 2013 – Shot of the venue before it got packed!
Essence  – Twilight Breaking Dawn Collection
Essence 2013 – Lip Print Readings 
Essence 2013 – Ice Cream Bar (Liquid Ice Cream made using Nitrogen!!)

Essence 2013
Guests were encouraged to fill up these bags with their choice of Essence product. 
See photos below for my selection and what’s inside

Essence Lipsticks, Powder Blush, Bronzer, XXXL and Stay with Me Glosses
Essence Nail Polishes & Nail Art Pen

Essence -New 3D Shadows and the infamous Quattro Shadows

Essence Mascaras, Liquid Liners & Lash Powder


Here is a list of all of the new Essence products to keep on your radar:
> 3D Duo Eyeshadows ($3.49 CDN)
> Mono Eye Shadows ($2.49 CDN)
> Night Club Glamour to Go Palette ($4.49 CDN)
> Kajal Pencil ($1.49 CDN)
> I Love Punk Jumbo Eyeliner Pen ($2.99 CDN)
> I Love Extreme Crazy Volume Mascara ($4.99 CDN)
> Stays No Matter What 24H Waterproof Volume Mascara ($4.99 CDN)
> Stays No Matter What 24H Waterproof Eyeliner Pen ($3.29 CDN)
> Stays No Matter What Waterproof Eye Pencil ($1.99 CDN)
> Stay With Me Long-Lasting Lipgloss ($2.99 CDN)
> XXXL Shine Lipgloss ($2.49 CDN)
> Kiss Care Love Lip Balm ($1.99 CDN)
> Match2Cover! Cream Concealer ($3.49 CDN)
> All About Matt! Fixing Compact Powder ($3.99 CDN) 
> Essence Nude Glam Polish ($1.99 CDN)
> Gel-look Top Coat ($2.49 CDN)
> Nail Art Stampy Set ($3.99 CDN)
> French Glam Nail Sticker ($0.99 CDN)
> Nail Art Decoration Kit ($3.49 CDN)


What is your favourite Essence Product? 
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