What would an itch-free day look like? That is the question La Roche-Posay is asking to children suffering from eczema through their “itch-free day” contest. The “sensitive skin specialists” are hosting this wonderful contest on their Facebook Page (ends March 31, 2013) which will strengthen social media presence and better the lives of many children living with sensitive skin issues. 

Children suffering from dry skin and eczema are invited to draw what an “itch-free day” looks like to them. Facebook fans will vote for their favourite drawing and a jury will then select the winning drawing among the top 10. The artist will win a selection of La Roche-Posay products, a gift card to an arts & crafts store and see his/her drawing on a limited edition bottle of Lipikar Baume AP around October of this year. What a great way for children to express themselves in a positive way!

Here is how children can enter:

> Download and print the contest form found here. (Step 1)
> Let your children (or a child you know) get creative with coloured pencils!
> Scan or take a photo of the contest form with the child’s drawing and upload it here before March 31, 2013. (Submit a Drawing section at bottom)

Kuddos to La Roche-Posay for raising awareness and getting kids involved!