Scent Heaven! Sensational New Celebrity Fragrance Line Up from Elizabeth Arden

The first time I ever ventured into the world of celebrity fragrances I remember thinking to myself, “wow, this one’s pretty good!”  It was Taylor Swift’s Wonderstruck that opened up the flood gates for me. I fell in love with it and apparently so did the world (it was one of the best-selling celebrity fragrances in 2011)Elizabeth Arden and a handful of celebrities are set to introduce a number of new fragrances this Summer. Here is everything you need to know….


New Celebrity Fragrances from Elizabeth Arden (Press Samples) L-R:
Taylor, The Key, Untold (more on this fragrance in a separate post) & Viva La Juicy Noir
Captivating Notes 

Taylor by Taylor Swift (available July 2013 at Shoppers Drug Mart & elsewhere Dec 2013)
This new playfully sophisticated fragrance was inspired by the songstress’ magnetic personality. It combines luscious fruits, blushing florals and soft woods for a truly captivating scent. Packaged in an elegant bottle complete with delicate pearls, Taylor is for the fun-loving woman who wants a fragrance that matches her energetic spirit and individual fashion sense. This perfume is already on my Christmas wish list! 
**Notes include lychee, sparkling tangerine, magnolia petals, peonies, hydrangeas  vanilla orchids, creamy sandalwood, apricot nectar, cashmere musk and a blend of woods**

NEW: Taylor Swift “Taylor”
Eau de Parfum Spray $63 CDN for 50ml – $78 CDN for 100ml
Also available: Scented Body Lotion $36/200ml, Scented Hair Mist $24/150ml
& Rollerball EDP $23/10ml



Top/Mid/Base Notes for “Taylor”


The Key by Justin Bieber (available Aug 2013 at Shoppers Drug Mart & elsewhere Jan 2014)

The third fragrance by global phenomenon, singer-songwriter Justin Bieber “unlocks” the next chapter of the story. With Girlfriend & Someday already huge successes, The Key channels Justin’s authentic voice that inspires millions of fans to believe and fuels their power to dream. It has an energetic, fresh vibe to it that completely awakens the senses. Packaged in a stylish and modern bottle complete with it’s own “key”.
**Notes include juicy mandarin, crisp pear, boysenberry, sweet osmanthus blossoms, pink jasmine, water lily, peach nectar, musks, woods, vanilla and a touch of raspberry cream**

NEW: Justin Bieber “The KEY”
Eau de Parfum Spray $60 CDN for 50ml – $70 CDN for 100ml
Also available: Touchable Body Lotion $27.50/200ml & Swept-Away Hair Mist $22/150ml 


Viva la Juicy Noir (available August 2013)
An interpretation of the “Top 10 US fragrance” Viva La Juicy, Noir is sultry take on the original and explores the seductive side of that fragrance. It’s bold and sensual scent pays homage to the limitless possibilities that nighttime can bring.  Made for the woman who is daring and leaves a lasting impression, this new fragrance highlights ripe berry notes and gourmet accents of the classic with an added touch of honeysuckle and sandalwood. Comes in a striking pink metallic bottle complete with a black satin bow.

**Notes include wild berries, sparkling mandarin, Mara strawberry, honeysuckle, gardenia petals, jasmine sambac, amber, caramel, creamy vanilla and sandalwood**
NEW: Viva La Juicy “Noir”
Eau de Parfum $65 CDN for 30ml – $80 CDN for 50ml – $105 CDN for 100ml
Also available: Viva La Juicy & Viva La Juicy Noir Rollerball Duo $30
Top/Mid/Base Notes for “Noir”


Our Moment by One Direction (available Sept 2013 at Shoppers Drug Mart & elsewhere mid-Oct 2013)
Pop group sensation One Direction releases their debut fragrance that has been in production for almost a year. According to the band, the vibrant and playful scent was inspired by and dedicated to their fans. It includes splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. Packaged in a pretty ornate bottle with a crown lid that houses a mesh pink flower.

**Notes include pink grapefruit, wild berries, red currants, jasmine petals, fresh freesia, frangipani, creamy musk, sheer woods and white patchouli**

NEW: Our Moment by One Direction
Eau de Parfum Spray $54 CDN for 50ml – $70 CDN for 100ml
Also available: Body Lotion $25 CDN/150ml & Shower Gel $18 CDN/150ml

New: Nicki Minaj Fragrances details to follow)


What is your favourite fragrance and why?