The Best Beauty Advent Calendars for 2017

There's still some time to grab yourself an advent calendar before the official countdown to Christmas begins! I'd much rather find a beauty treat behind the doors of my Advent calendar than a chocolate and this year I've got my eye on a few of them. Beauty Advent calendars are a wonderful way to countdown ...

Top 5 Face Cleansers for Fall

Cleansing the skin removes unwanted dirt, oil and makeup but did you know that the skin on our faces also collects dead skin cells and other bacteria? A quality cleanser tailored towards your specific skin type or concern can help to remove those impurities from the surface and deeper layers of the skin. With Fall finally here, now ...

Skincare essentials to help transition you into fall/winter!

Summer is finally winding down and I couldn't be more excited! I know, shocking right? Unlike many of you reading this, I am personally ready to bid farewell to all of the heat and humidity and have been patiently waiting to bust out my scarves and booties. I just love the cooler temperatures and so ...

it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...