The Butterfly Effect: Introducing L’Oreal Paris’ New Voluminous Mascara!

What makes a mascara a good one? I think the answer to this question really depends on who you ask. Some of us look for a mascara's lengthening benefits, others prefer mascaras that promise amped-up volume and some people buy a mascara solely based on the shape of it's wand. Can we just take a moment ...

The Ultimate Manicure….The Dior Way!

Even though this season is all about matte nails and other trendy textures/finishes, sometimes we just need to stick to the basics. I love the classic and understated French Manicure. It's simple and classy style sticks around every season while other nail trends come and go. But wearing the classic manicure doesn't mean you need to invest ...

Review: Avon Gel Finish 7-in-1 Nail Enamel

Avon's new Gel Finish 7-in-1 Nail Enamel promises a gel-like finish, high shine, vivid colour and also acts as a nail strengthener, protection, base coat and top coat. Those are some pretty strong claims for a product that is said to perform like a gel polish without the UV! Of course, we just had to put ...

SPARK Sessions: A Fashion & Beauty Blogger Conference (November 16 & 17, 2013)

Hey Beauties! If you are a Toronto-based beauty or fashion blogger, you may want to get a ticket to Spark Sessions, the first ever Fashion & Beauty Blogger Conference which will be happening next weekend in Toronto. The event, which is scheduled for November 16 & 17th is a 2-day conference created by bloggers for ...

Beauty News: Revamped and Interactive Beauty Counters at The Hudson’s Bay in Toronto

I know that many of my readers are not from Canada, but for those of you who are from the local Toronto area, I wanted to share details and photos of The Hudson's Bay newly renovated beauty department in Yorkdale Mall. The revamped beauty department is absolutely breathtaking and such an idyllic place for any beauty lover. ...