it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...

10 Concealers Worth Every Penny!

Ever wonder which concealers are worth the money and why? The old saying goes, "you get what you pay for" and while that might not always be true, it sure is when it comes to the 10 "fixer-uppers" below! Whether you are trying to mask dark circles, conceal blemishes, correct pigmentation issues or simply brighten ...

Editor Picks: Top 20 Brow Products (Pencils, Kits, Gels & More!)

It looks as though full brows are not going anywhere anytime soon. For the past few years, bushy and full brows have been creeping up everywhere from the covers of magazines and the big screen to fashion shows around the world. Celebs like Cara Delevingne have inspired us all to toss out our tweezers and grow ...

Review: iT Cosmetics Heavenly Luxe Dual Airbrush Foundation Concealer & Pointed Precision Complexion Brushes

it Cosmetics makes some wonderful products. In fact, their under eye concealer Bye Bye Under Eye is a new product that I discovered this year that I would encourage anyone with stubborn under eye circles to try. After my wonderful experience experimenting with some of their best selling products, I wanted to put some of their ...

Bye Bye Redness: The Neutralizing Correcting Cream by IT Cosmetics (Review & Swatch)

My love for it Cosmetics continues! This time, it's Bye Bye Redness™ Neutralizing Correcting Cream that is the object of my affection. This newbie to my beauty arsenal cancels out any redness that is visible on the skin. I've never tried a product like this one before. Unlike any other "redness correctors" that I've used (usually green in colour), ...