Physicians Formula Celebrates 80 Years with new #Instaready Products!

Can you believe that this Spring, drugstore beauty brand Physicians Formula celebrates their 80th birthday? To honour the special occasion, the brand has come out with an epic launch that you may have started to notice in stores this month. Among the new products are Highlight & Contour Palettes, Butter Blushes, Mineral Wear Cushion Colour Correctors, an Oil Elixir Serum and so much more! Today, we’re taking a closer look at their new #Instaready products, including a full-coverage concealer that I am absolutely in love with!

Up first is Physicians Formula’s #InstaReady Face Primer with Broad Spectrum SPF 18 ($15.99 CAD). The primer provides weightless, and invisible coverage while creating a canvas for makeup. In addition to having an SPF, the new primer also blurs pores, fine lines and imperfections via its mattifying formula. 

My favourite release from PF this Spring is their #InstaReady Full Coverage Concealer ($14.99 CAD). The multi-purpose, creamy, full coverage concealer is weightless, long-wearing and hides imperfections with a formula made up of light-reflecting beads, color filter pigments and high-tech polymers. It also contains SPF 30 and features it’s very own Pro Blending Tool for a more precise application! Available in Fair, Light & Medium. This product is a must-try! You need it. 

Physicians Formula’s #InstaReady Setting Spray ($15.99 CAD) is a lightweight mist that wakes up and mattifies the skin while helping to “set” makeup in place all day. The long-wearing spray also works great at refreshing and re-texturizing your skin before or after makeup.

Next up is Physicians Formula’s automatic, water-resistant #InstaReady Glide-On Gel Eyeliners ($7.49 CAD). These high-performing, ultra-smooth pencils glide on easily, last all day and have a vibrant colour pay off. Available in 3 shades: Black Velvet (black matte), Champagne (shimmery nude) & Gunmetal (metallic charcoal) and come with their very own removable sharpener.

The #InstaReady Eye Primer Duo ($15.79 CAD) includes matte and a shimmer eye primer. Both primers are formulated with LockedIn Technology that create an invisible canvas for long-wearing, crease-resistant eyeshadow. These primers make eye shadows really pop and also improve wear time! 
Create endless eye looks with the new #Instaready Multi-Finish Eye Shadow Palettes ($15.79 CAD). The perfectly coordinated colour palettes (available in Natural Nude & Smoky Nude) have excellent pigmentation and come in 3 different finishes: matte, satin & shimmer.
What do you think of Physicians Formula’s new #Instaready range?