Emma Stone Dazzles at the Amazing Spiderman 2 Premiere in NYC (Beauty by Chanel, Revlon & L’Oreal Paris)

The Amazing Spiderman 2 premiered in New York City a few days ago and once again, all eyes were on 25-year old Emma Stone! Sporting new bangs and wearing a gorgeous Prada gown, Revlon's Global Brand Ambassador, Emma looked flawless. Celebrity Makeup Artist, Rachel Goodwin paired a bold lip with luminous skin and a soft ...

Earth Day: Eco-Friendly Fashion & Accessories 2014

Hello beauties! Did you happen to see my beauty round-up featuring eco-friendly products that I posted on the site earlier? Well, today is Earth Day and in addition to profiling some fantastic beauty companies that use organic or natural ingredients, I also wanted to highlight some earth-friendly fashion & accessories that have become personal standouts! ...

Converse Spring 2014 Lookbook: Shoes for the Whole Family!

The iconic Converse sneaker has a reputation for looking clean, and being both functional and comfortable. It's "that item" in your closet that never goes out of style, can transform an everyday/ordinary outfit and show off your sense of personal style. The All-Star Spring 2014 Collection features dynamic pops of colour and elevated silhouettes that further promote ...

BACKSTAGE Beauty: Soia & Kyo Fall/Winter 2014 World Mastercard Fashion Week (Featuring Maybelline & Redken)

Another great beauty look at World Mastercard Fashion Week in Toronto recently was created for the Soia & Kyo Fall/Winter 2014 show. Grace Lee, Maybelline New York makeup artist wanted the models to look as "fresh and clean as possible". Grace first surrounded the eyes with a subtle bronze glow by blending Master Glaze in "Warm Nude" and SuperStay 14HR Lipstick ...

Target Canada & Toronto Designer Sarah Stevenson Debut Spring Collection (In Stores Now!)

The Sarah Stevenson for Target Collection launched in stores on March 23, 2014 and depending on where you live, you may still be able to get your hands on it! The up-and-coming designer won Toronto Fashion Incubator’s New Labels Fashion Design Competition in 2013 and then partnered with Target to create this exclusive collection which features dresses, ...