Hi everyone! Take a look at these exciting new products by John Freida! The Luxurious Volume Collection includes new and innovative formulas that have been specifically designed to add grip to fine, flat hair without any product feel! Transform limp, fine hair into styles with natural-looking volume that is touchably soft! 

The existing line (mousse, hairspray, dry shampoo) welcomes a new shampoo, conditioner and blow-out spray. The blow-dry lotion also features a new and improved pump. 

Luxurious Volume by John Frieda

All-Day Hold Hairspray ($10.49 CDN) & Volume Building Mousse ($10.49 CDN)

All-Day Hold Hairspray:
> Lightweight, ultra-fine spray that provides extra-hold and body 
> Helps hair look natural, full and uplifted all day
> Water-free formula contains a high-hold polymer to lock in styles fast
> Formulated with silicone to combat over-drying 
> Provides humidity resistance (prevents hair from falling flat)

Volume Building Mousse:
> Ultra-lightweight mousse that creates thickness by wrapping strands of hair and boosting volume from root to tip
> Thickening Technology with a unique polymer blend increases hair diameter 
> Lifts at the roots for weightless, non-sticky, all-day volume

Touchably Full Shampoo & Conditioner ($10.49 CDN each)

Touchably Full Shampoo:
> Lightweight shampoo formulated for those with fine, flat hair
> Gently cleanses and detangles fine hair as it applies volume boosters
> Rinses clean without stripping hair
> Surfactants remove residue that can weigh hair down

Touchably Full Conditioner:
> Lightweight conditioning formula applies volume-building technology with enhanced detangling properties then rinses clean
> Formulated to enhance body and shine while adding grip to fine, flat hair 

Blow-Out Spray ($14.99 CDN) & Root Booster Blow-Dry Lotion ($10.49 CDN)

Fine to Full Blow-Out Spray:
> Contains Kao polymer technology that spreads easily throughout the hair when activated by the heat of a blow dryer
> Transforms fine hair to appear noticeably fuller, smoother and softer
> Creates lift at the roots and natural-looking fullness 

Root Booster Blow-Dry Lotion:
> Lifts fine hair at the roots for extra crown volume that’s touchably soft
> Formulated with a targeted lifting complex that provides helps protect and strengthen hair while styling
> Alcohol-free, non-sticky formula

Blow Dry Assistant