Last month, while attending media events for World Mastercard Fashion Week,  I was introduced to Rowenta Beauty, the official hair tool sponsor of the show. Rowenta Beauty is pretty well known brand here in North America. Their tools have been put to the test backstage at Fashion Week since 2009. Available in Canada’s top salons, Rowenta Beauty carries everything from blow dryers to curlers as well as multi-purpose stylers like the one I was able to try out below. 

On the same night that my friend Dee participated in the “Battle of the Fashionistas”, I was invited to check out the brand’s products and get my hair touched up by one of their stylists. It was a great way to learn more about each Rowenta Beauty tool and see them in actual action. Each of the tools were impressive in doing what they were intended to do…..straighten, curl, dry… but one things for sure, I’ll definitely be putting the Rowenta Beauty Infini Pro Auto Sensor Blow Dryer on my Christmas list! I’ve never seen anything like it!

Rowenta Beauty Booth at WMCFW 2013

Anum & Dee Getting Ready to “Hair” Battle – SummerXskin vs. LinerGlitterGloss

The Finished Looks

If that experience wasn’t enough, after the event, Rowenta Beauty’s amazing PR team sent me one of their stylers!  The Versa Style is a high-speed styler that does the work of 5 salon tools including a flat iron, roller set, and 3 different curling irons – all in one compact 1″ tool! The flat iron allows you to create sleek, straight hair, while the curved body and patented pro curling system allows it to double as a curling iron to create curls. It only takes 30 seconds to heat to 400°F which makes getting ready in the morning with two kids a breeze. The Versa features titanium tourmaline coated plates that work to eliminate frizz and enhance shine so whether you are going for glossy curls, luscious waves or pin straight hair, you’ll look your best in record time!

Key Features:
> Patented Pro Curling System creates incredible root lift & curls in one easy step
> Does the work of 5 salon tools (flat iron, roller set and 3 curling irons)
> 1″ slim plates with Ceramic Titanium Tourmaline coating provide ionic anti-frizz > Rubber/Silicone grip slows down styling process creating perfect heat application for maximum results
> Heated lateral edges allows perfect curls/waves without demarcation lines
> Takes only 30 seconds to reach 400°F
> Temperature Lock keeps the selected heat setting while in use
> Long professional 9 foot swivel cord
> Ergonomic handle for easy gripping
> Curved body and rounded edge
> LCD display

Take a look at the photos below. If there is one thing I will stress, it’s that the cheap flat irons at the drugstore/other retailers don’t work. They do not get hot enough to actually do anything useful and end up damaging your hair. Sure, their cheap but investing in a good quality tool is much more affordable in the long run….and your hair will thank you.  

Rowenta Beauty – Versa Style – $229 CDN

Rowenta Beauty Versa Style – Sleek Design & 1″ Plates

Versa Style – LCD Display Window Shows Temperature

Versa Style – ON/Off Switch & Temperature Controls

Versa Style Packaging