Last Friday marked a very important day in the beauty community. It was the day that Benefit Cosmetics launched their new game changing They’re Real! Push-Up Liner. I was fortunate enough to attend a presentation and get my very own sample of the innovative gel liner about 3 weeks ago and I’ve been seriously obsessing over it ever since! They’re Real! Push-Up Liner is the first liner of it’s kind. The lash-hugging gel liner comes in pen form and solves one of the biggest beauty dilemmas of all time – lining your eyes! It’s actually quite amazing!
I love Gel Liners in general…..and think they are the gold standard when it comes to eye liners. When I started using the formula about 5 years ago however, it took some time (and patience) to learn how to best apply the gel using an eyeliner brush. I really like that most gel liners don’t budge and for an emotional gal like me, that alone has been a huge advantage. I also love the clean, crisp line that you get with a gel! The only downside to gel liners that I have encountered is that the formula comes in pot form which tends to dry out quickly… that and the fact that you have to clean your brush after each use which can get a bit tedious.
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| Benefit They’re Real! Push-Up Liner – $24 USD/$29 CAD |
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After 5 years of product development and testing, Benefit has managed to bring us all of the greatness of a gel liner in the convenient packaging of a pen. With They’re Real Push-Up Liner, there is no need for a brush and no worries that your liner will ever dry out! The new liner features an AccuFlex Tip, a soft, angled, silicone tip that glides across the curve of your eye, providing “maximum control from every angle”. The pen also has a flat, wide “guard” that gently pushes lashes out of the way so you can get much closer to your lash line. The pen itself has a hollow shaft and is actually retractable, so by turning the bottom of the pen, the waterproof gel is “pushed-up” to the tip.
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| They’re Real! Push-Up Liner – Close Up of AccuFlex Tip |
Product Details:
> Very pigmented matte black gel colour
> Super long-wearing waterproof formula
> Retractable base twists up to dispense product
> Rubber “AccuFlex” tip designed to get super close to your lashline & push lashes out of the way
Application Tips:
The “push-up” liner requires some initial practice and some getting used to, but it is really easy to use after you get the hang of it! The trick is not to dispense more product than you actually need to line your eyes. The gel is creamy and it dries relatively quickly, so working too slow is also not a good thing. I usually clean off the tip (in case there is any old/leftover formula lingering) to ensure the tip surface is clean. I then twist up once to dispense some product. Once that’s applied, I twist up again to dispense more product and go over the line if necessary and depending on the look I’m going for.
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| Benefit Cosmetics They’re Real Remover – Shown here with They’re Real! Push Up Liner |
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They’re Real! Mascara is one of Sephora’s best-sellers. I’ve always said that you don’t need to spend a lot of money on luxury mascaras because drugstore counterparts are just as good if not better, but this mascara is absolutely lovely! It lengthens AND thickens lashes without any clumping. I really love the brush and the super-black formula!
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