21Oct 2014

The Cheerios Effect + A Giveaway! (Win $100 Loblaws Gift Card and Yummy Cheerios!)

By Sandra D + 0 giveaways, HO-- USEHOLD, LIFESTYLE, OTHER Cheerios, Food, Giveaways Permalink 0

Cheerios has launched a new campaign which celebrates the joy and happiness that personal connections bring to our lives. The “Cheerios Effect” is a real scientific principle, nicknamed after the cereal. It’s all about the fact that if you drop two Cheerios into a bowl, they’ll always eventually float together and connect. Just like those two floaty little Os, we’re all drawn together. In fact, we’re actually hard-wired to connect with the people around us. Nothing could be more natural. And no matter who you are, where you live, or who you choose to share your life with, Cheerios believes that everyone is worthy of love and connection. This idea is summed up in their campaign tagline: “We all love to connect. That’s the Cheerios Effect.”

Cheerios is inspiring everyone to become more connected by celebrating these amazing true stories of connection. The media (i.e. Time Magazine Huffington Post and even Perez Hilton) have already caught on and we can too! You can check out my personal video on CheeriosEffect.ca here. My personal connection story is all about my husband. Like most relationships, we started off as friends but then quickly became inseparable, got married and started a family. Just over a year ago, our family went through a tough time when I was diagnosed with cancer. My husband may not have realized it then but he gave me the strength and courage to beat my illness when all I wanted to do at the time was cry. My fears and the thought of leaving my family consumed me but it was the little things he did that got me through it. He didn’t leave my side 🙂

Now for the fun part! Head over to the Cheerios Effect website and share your personal story. It can be about your significant other, a friend, a neighbour, a co-worker or anyone that you have a personal connection with! Each unique story will be brought to life with a personalized video of Cheerios connecting in a bowl. Once the site generates your video, tweet me the link at @makeupjunkie19 using the hashtag #CheeriosEffect. To make it easier for you to qualify and for me to keep track of all of the entries, I’ve set up the Rafflecopter form below. I’ll be watching all of your submissions and picking my favourite story to win 5 boxes of Cheerios and a $100 Loblaws Gift Card! Good luck!