A few weeks ago, I posted about Lancome’s new collection and mentioned that it would be launching soon. The luxury beauty brand joined forces with fashion designer Alber Elbaz to release a limited edition cosmetic collection that is “all about the eyes”. “Incorporating Elbaz’s signature joyful approach to luxury, the collection represents a whimsical, playful approach to beauty”.
Exclusive The Bay locations were the first to preview the collection on June 15th before it’s official release at the end of June. Below is everything you need to know about the collection as well as an exclusive sneak peek at a few of the products from the 11-piece collection that has already captivated the beauty community.
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| Lancome Show by Alber Elbaz – Limited Edition Collection Summer 2013 |
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| The Lancome Show Counter Display |
Hypnôse (Original) – The award-winning mascara that provides the ultimate in separation, with specially grooved bristles that hold the perfect amount of product for gradual, even application every time.
Hypnôse Doll Lashes – The first “doll lashes” effect mascara, for broader, longer and lifted eyes.
Hypnôse Star – The mascara that pays homage to the glamour of the silver screen with its double-sided brush designed to define stunning Hollywood eyes.
Hypnôse Drama The mascara for spectacularly intense eyes, with a brush designed to coat and separate each and every lash and achieve scandalous volume.
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| Lancome Mascaras L-R: Hypnôse Drama, Original, Star & Doll Lashes ($32-34 CDN) |
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| Lancome Hypnôse Doll Lashes in Extra Black – $32 CDN/6.5ml |
Hypnôse Doll (fresh & natural shades for that wide-eyed look), Hypnôse Star (sophisticated shades for elegant eyes) and Hypnôse Drama (sultry shades for that perfect smoky eye).
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| Lancome 5 Colour Palette L-R: Hypnôse Star Eyes, Drama Eyes & Doll Eyes |
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| Lancome Hypnôse Drama Eyes 5 Colour Palette in Smoky Eyes – $56 CDN/2.7g |
The collection also includes three new high-luminosity eye shadows that pair perfectly with each palette mentioned above. The single shadows deliver a smooth, crease-resistant look and will retail for $34 a piece.
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| Lancome Ombre Hypnôse (L-R: Star, Doll & Drama) Shadows $34 CDN |
The most noteworthy item in the collection is a first for Lancome…. and Elbaz’s ultimate statement of his love for bold lines and for excess. These gorgeous and wearable lashes are showcased in illustrated cases and represent a modern reinterpretation of the original Lancome tradition.
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| Lancome False Lashes $35 CDN |
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| Lancome False Lashes – Packaging |
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How Gorgeous is this Press Release Disguised as a Pop-Up Book?
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Lancome’s newest collection will be available at The Bay, Sephora, Holt Renfrew, Shoppers Drug Mart beauty boutiques and online at Lancome.ca. (note: The False Lashes are exclusive to select The Bay locations)
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