it Cosmetics Comes to Sephora (+ Swatches)

A little over a month ago, I had the privilege of meeting and talking to it Cosmetics co-founder and CEO Jaime Kern Lima. She was in town to celebrate the exciting news that it Cosmetics would soon be coming to Sephora this Fall and this self-proclaimed #itGIRL couldn't be more excited! This is huge news for us ...

Back to School Essentials for Kids

And just like that (snaps fingers!) Summer has come to an end and it's already time for Back to School! If your kids are heading back to school next week, you may have already started their Back to School shopping? Getting essentials such as school bags , stationary, new shoes, P.E kits and clothes is ...

10 Concealers Worth Every Penny!

Ever wonder which concealers are worth the money and why? The old saying goes, "you get what you pay for" and while that might not always be true, it sure is when it comes to the 10 "fixer-uppers" below! Whether you are trying to mask dark circles, conceal blemishes, correct pigmentation issues or simply brighten ...

Online Shopping: Beauty Storage & Organization Solutions

By the time I graduated high school, the Internet was just starting to make its way into our lives. Since then, social media has taken off, online dating has become a "thing". Furthermore, the world of ecommerce has made shopping so convenient for the customer. If you are wondering How Ecommerce changed business then you ...