Editor Picks: Top 20 Brow Products (Pencils, Kits, Gels & More!)

It looks as though full brows are not going anywhere anytime soon. For the past few years, bushy and full brows have been creeping up everywhere from the covers of magazines and the big screen to fashion shows around the world. Celebs like Cara Delevingne have inspired us all to toss out our tweezers and grow ...

Review: iT Cosmetics Heavenly Luxe Dual Airbrush Foundation Concealer & Pointed Precision Complexion Brushes

it Cosmetics makes some wonderful products. In fact, their under eye concealer Bye Bye Under Eye is a new product that I discovered this year that I would encourage anyone with stubborn under eye circles to try. After my wonderful experience experimenting with some of their best selling products, I wanted to put some of their ...

Bye Bye Redness: The Neutralizing Correcting Cream by IT Cosmetics (Review & Swatch)

My love for it Cosmetics continues! This time, it's Bye Bye Redness™ Neutralizing Correcting Cream that is the object of my affection. This newbie to my beauty arsenal cancels out any redness that is visible on the skin. I've never tried a product like this one before. Unlike any other "redness correctors" that I've used (usually green in colour), ...

Review: iT Cosmetics Bye Bye Under Eye Concealer

What makes Bye Bye Under Eye by iT Cosmetics so special? Well, it's a full coverage, waterproof, moisturizing concealer that doesn't crease and has anti-aging ingredients. Jamie Kern, the mastermind behind the brand has worked alongside leading plastic surgeons from Brazil to create this highly-pigmented & concentrated product, which is quickly making headlines. Even makeup artists on shows like The Vampire ...

IT Cosmetics “Your Most Beautiful You” Collection on The Shopping Channel This Weekend (July 28th)

Two of my closest blogger friends (Dee & Jessica) have always raved about It Cosmetics™ so I decided it was time that I got my hands on some. The brand which stands for Innovative Technology, first launched in 2008, and is all about "high performance, skin loving, problem solutions". It's founder, Jamie Kern, suffers from rosacea, sparse brows, ...