Two of my closest blogger friends (Dee & Jessica) have always raved about It Cosmetics™ so I decided it was time that I got my hands on some. The brand which stands for Innovative Technology, first launched in 2008, and is all about “high performance, skin loving, problem solutions”. It’s founder, Jamie Kern, suffers from rosacea, sparse brows, hyper-pigmentation and problematic skin and so she works with a team of plastic surgeons to create innovative, high performance products focused on solving women’s beauty problems. Stay tuned for reviews of IT Cosmetics products featured on the site soon. 

IT Cosmetics will be featuring their “Your Most Beautiful You”, an award-winning 6 piece Collection on The Shopping Channel as the “Today’s Showstopper on July 28th. Starting July 27th at 10pm and running for 24 hours, Canadian consumers can take advantage of this amazing opportunity which features must-have IT Cosmetics products including the cult favorite Bye Bye Under Eye Concealer in a supersize! 

Here is what’s included in the promotion:

Bye Bye Under Eye – This is the one product Dee swear by. This cult-favourite full coverage collagen treatment concealer is highly pigmented and never creases or cracks. Infused with hydrolyzed collagen and Vitamin K, this concealer can also be used as an all-over foundation. 

Heavenly Luxe™ Dual Airbrush Foundation/Concealer Brush – The perfect airbrush complexion blurring tool that will take your application to a whole new level of luxe. This brush is cruelty-free.

Hello Light™ Anti-Aging Crème Luminizer – This anti-aging powerhouse infuses peptides, hyaluronic acid, hydrolyzed collagen, silk and Vitamins A, C, & E to harmoniously and effectively hydrate, condition, and nourish your skin while providing a dazzling kiss of glowing light. It erases shadows and darkness and gives luminosity to the skin and lift to the face! 

Heavenly Luxe™ Pointed Precision Complexion Brush – A silky smooth tool that precisely blends and beautifies areas of the face you wish to appear lifted.

Your Brows But Better™ Brow Power Skinny Pencil – This pencil adheres to the skin and looks like real hair and the universal color adjusts to match all hair shades. (**this is another best-seller from the brand!)

Vitality Lip Blush™ Hydrating Gloss Stain – Infused with 9 ultra-rich butters and oils that drench lips in hydration, plus collagen peptides and hydrating hyaluronic acid, this multi-tasking miracle worker delivers high shine and concentrated pigment for color that looks like a gloss yet feels like a lightweight serum. Ingredients create a stain (the perfect flush!) that never dries your lips out and lasts all day.