shu uemura Eye Event Summer 2014 Collection: Drawing Pencils, Prêt-á-Palette & Petal Lash Mascara (Photos, Review & Swatches)

The shu uemura Eye Event Collection for Summer 2014 plays homage to the eyes and includes a variety of playful colours, finishes and textures. Along with the exciting re-formulation of the Drawing Pencil, shu uemura is releasing four Prêt-á-Palettes (Ready to Wear) eye shadow palettes and also debuts an all-in-one mascara called Petal Lash. Below is a look created ...

Benefit Cosmetics They’re Real! Push-Up Liner & Remover Have Arrived!!! #RealLinerLooksCAN

Last Friday marked a very important day in the beauty community. It was the day that Benefit Cosmetics launched their new game changing They’re Real! Push-Up Liner. I was fortunate enough to attend a presentation and get my very own sample of the innovative gel liner about 3 weeks ago and I've been seriously obsessing over ...

Going Naked: Beauty Must-Haves! (Featuring Urban Decay, Lancôme & My Neutral Favourites from the Drugstore!)

We've all heard the saying, "Go Bold or Go Home". Well, with Spring in full swing and Summer just around the corner, bold and bright shades of makeup, including nail polish and lipstick are creeping up just about everywhere. Despite the growing popularity of this bold trend, some of us are not quite ready to ...

BACKSTAGE Beauty: Soia & Kyo Fall/Winter 2014 World Mastercard Fashion Week (Featuring Maybelline & Redken)

Another great beauty look at World Mastercard Fashion Week in Toronto recently was created for the Soia & Kyo Fall/Winter 2014 show. Grace Lee, Maybelline New York makeup artist wanted the models to look as "fresh and clean as possible". Grace first surrounded the eyes with a subtle bronze glow by blending Master Glaze in "Warm Nude" and SuperStay 14HR Lipstick ...

Backstage Beauty: Pink Tartan Fall/Winter 2014 at World Mastercard Fashion Week (featuring Maybelline & Redken)

One of my favourite beauty looks at World Mastercard Fashion Week was created for the Pink Tartan F/W 2014 show. Grace Lee, Makeup Artist at Maybelline New York and her team created a gorgeous winterized look. "I wanted her to look expensive and as if she had just come out of the cold", said Lee. Grace ...