The shu uemura Eye Event Collection for Summer 2014 plays homage to the eyes and includes a variety of playful colours, finishes and textures. Along with the exciting re-formulation of the Drawing Pencil, shu uemura is releasing four Prêt-á-Palettes (Ready to Wear) eye shadow palettes and also debuts an all-in-one mascara called Petal Lash. Below is a look created by one of my favourite Youtubers…a talented makeup artist named Leesha from the channel XSparkage. She uses a combination of the products mentioned to create her stunning “eye catching” look below.
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| Makeup Artist & Youtuber – XSparkage photo credit – shu uemura USA |
Drawing Pencils – $28 CAD
shu uemura’s popular waterproof liner gets a new & improved formula and a softer texture! Inspired by shu uemura’s Atelier Professional Palette, a total of 21 Drawing Pencils in 4 exciting textures are now available. Each of the four shades that I tried were soft, creamy, blendable, pigmented and long-wearing (did I mention these are waterproof!). These liners are initially smudge-able which makes blending and achieving a “smokey eye” super easy….however once they set, they are not going anywhere! I love using them on the waterline and even on the lower lash line for a pop of colour!
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| shu uemura Drawing Pencils Swatches (L-R) Black, Brick Brown, Pink & Purple |
10 Dark Defining Colours + 11 Bright Shades
Mattes #01 Jet Black (matte)#02 Green Black (jade)#03 Blue Black (matte black with blue pigment)#04 Purple Black (deep purple)#05 Gray (soft charcoal black)#11 Red Purple (burgundy)#81 Chestnut Brown (warm classic brown)#82 Earthy Brown (matte shadow maker for light/yellow skin tones)#83 Dark Brown (matte shadow maker for dark skin tones)#84 Brick Brown (matte shadow maker for rosy skin tones)#91 White (intense white)
Pearls #01 Black (pearl)#21 Light Orange (shimmery orange)#52 Light Green (lime shimmer)#62 Baby Blue (sky blue shimmer)
Metallics #12 Pink (metallic pink)#51 Green (metallic forest green)#61 Navy (metallic deep blue)#71 Purple (metallic aubergine)
Glitters #92 Silver (silver glitter)#93 Gold (gold glitter)
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| shu uemura Drawing Pencils (L-R): 51 Green, 52 Light Green, 92 Silver, 91 White, 05 Gray, 01 Matte Black, 01 Black Pearl, 84 Brick Brown, 83 Dark Brown, 81 Chestnut Brown, 82 Earthy Brown, 93 Gold, 21 Light Orange, 11 Red Purple, 12 Pink, 71 Purple, 04 Purple Black, 03 Blue Black, 61 Navy, 62 Baby Blue & 02 Green Black |
Ready to Wear Palettes (Prêt-á-Palette) – $85 CAD
The Ready to Wear Palette in Pink Hues is my very first eye shadow palette from shu uemura and let’s just say…I’m super impressed! Comprised of 1 base, 2 matte shades (for definition) & 3 colours (for shading), this palette includes various textures and is excellent quality! These palettes are expertly curated with all of the shades working extremely well together. In addition to Pink Hues, a Warm Brown Palette, Black & White Mono Palette and Blue Morning Palette are also available.
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| shu uemura Prêt-á-Palette in Pink Hues (L-R) Smokey Dark Purple (matte), Smokey Dark Bluish Pink (matte), Pink (glitter) Pearl Rosy Pink (glitter), Light Pink (metallic) & Soft Beige (matte) |
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| Swatches: shu uemura Prêt-á-Palette in Pink Hues |
Petal Lash Mascara – $29 CAD
The new Petal Lash Mascara is an all-in-one curling, volumizing and lengthening mascara with a unique wand. The “pink blossom applicator”, inspired by the pistil of a flower was designed to catch the tiniest of lashes while providing volume and creating an eye-opening effect. The curling effect comes from its rice bran wax formula that also includes ceramide R and pro-vitamin B5, both known for their conditioning and protecting qualities. I love that this mascara doesn’t smudge and that it lasts all day. It’s waterproof formula naturally enhances my eyes but does start to clump if you over apply it, so remember less is more!
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| shu uemura Petal Lash Mascara |
If you follow Moms Makeup Stash on Instagram, you may recall us mentioning that shu uemura is hosting an Instagram contest where you can win $1000 worth of their makeup. Tag @shuuemurausa and use the hashtag #eyeloveshu when posting your Summer Makeup looks to qualify. There is also an online promo code – “DRAW15“ for those of you planning to make a purchase (15% off & free shipping) – I get nothing for this – I just thought I’d save you some money if you plan on placing an order 🙂
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