Hair Creations by Redken: World Mastercard Fashion Week in Toronto 2013

If you caught my recent update on Fashion Week runway nail trends, you already know that I was backstage this season scoping out all the new makeup, nail and hair trends for Fall/Winter 2013. The hairstyles at World Mastercard Fashion Week last week definitely did not disappoint! There was a lot of texture, elegance and even some height this season! 

Redken, the official hair sponsor of the show and their PR team arranged to have me backstage to take in all of the exciting action. Jorge Joao, the creative mastermind behind all the inspiring looks below, took the time to chat with me and other members of the media for inspiring 1:1 interviews. We chatted about his must have products (many of which he used to create the looks below) and how he works with the designers to ensure “their vision comes to life”. 


Day 1: Chloe Comme Paris Fall/Winter 2013
Hair Trend – Bohemian Grunge 
(A natural flow with a bit of attitude)  

Boho grunge hair by Redken for Chloe Comme Parris
Products used to create this look for Chloe Comme Paris:
Redken Fabricate 03 (Heat Active Texturizer), 

Guts 10 (Spray Mousse)
& Control Addict 28 (Hairspray)


Day 2: Laura Siegal, DUY & Sid Neigum Fall/Winter 2013
Hair Trends – Texture (soft, natural & undone), 
Refined Elegance & Height

REDKEN for Laura Seigel
Products used to create this look for Laura Siegal:
Redken Fabricate 03 (Heat Active Texturizer), 
Iron Shape 11 (Thermal Spray)
& Fashion Work 12 (Working Spray)
Hair at the DUY Show
Hair at the Sid Neigum Show
Day 3: Korhani, Mackage & Matisby Lucian Matis
Hair Trends – Big City Nights, Wet/Dry Texture 
& Understated Femininity

REDKEN for Korhani Day 3 WMCfashionweek
Products used to create this look for Korhani:
Redken Fabricate 03 (Heat Active Texturizer), 
Control Addict 28 (Hairspray) 
& Shine Flash 02 (Glistening Mist)
REDKEN for Mackage Day 3 WMCFW
Products used to create this look for Mackage:
Redken Guts 10 (Spray Mousse), 
Hot Sets 22 (Thermal Setting Mist)
& Fashion Work 12 (Working Spray)

REDKEN for Matis by Lucian Matis Day 3 WMCFW
Products used to create this look for Matis by Lucian Matis
Redken Duo Shield 07 (Gel-Cream), 
Fashion Work 12 (Working Spray) 
Shine Flash 02 (Glistening Mist)
Day 4: Vawk Fall/Winter 2013
Hair Trend – Nordic Fauna

REDKEN for Vawk WMCfashionweek
Products used to create this look for VAWK:
Redken Pure Force 16 (non-aerosol spray),
Shine Flash 02 (Glistening Mist), Iron Shape 11 (Texturizer)
& Control Addict 28 (Hairspray)

Day 5: Pavoni Fall/Winter 2013
Hair Trend – Relaxed Elegance

REDKEN for Pavoni WMCfashionweek
Products used to create this look for Pavoni:
Redken Pure Force 16 (non-aerosol spray),
Hardwear 16 (Sculpting Gel),
Control Addict 28 (Hairspray)
& Shine Flash 02 (Glistening Mist)
**all above photos courtesy of Redken Canada
Here are  a few photos I snapped backstage of the team working their magic in preparation for the VAWK show on Thursday!

Busy Redken stylists backstage at
World Mastercard Fashion Week

One of the last models to get styled for the Vawk show

And, look who LinerGlitterGloss & I spotted at one of the RUDSAK show!
The gorgeous Jessica Lowndes (Adrianna from 90210)
at the Vawk Show in Toronto

Which of these hair creations by Redken are your favourite?