Benefit They’re Real Mascara & Push-Up Liner Now Available in #KillerColours

Almost a year after the successful launch of the game changing They’re Real Push-Up Liner, Benefit Cosmetics announce their creative partnership with world-famous photographer David LaChapelle and introduce #KillerColours. The bold and colourful additions to the they’re Real! family hit stores on June 26, 2015 and include coloured varieties of their best-selling mascara and gel liner.

This is fabulous news for the beauty community! I myself have been personally waiting for the launch of these products in colour since the Summer of last year…minutes after I was first introduced to the mascara and eyeliner, which were both only available in black until now. See my original review here

New Launches:

They’re Real Mascara

> Beyond Brown (rich chocolate brown with warm undertones)

> Beyond Blue (bold electric blue)

They’re Real Push-Up Liner

> Beyond Brown (matte chocolate brown)

> Beyond Blue (matte navy blue)

> Beyond Purple (matte eggplant)

> Beyond Green (matte forest green)
Benefit-They're-Real Push-Up-Liners

They’re Real Push-Up Liner may take some getting used to but once you get the hang of it, it is a game-changer. I never worry about my eyeliner smudging or transferring onto my face because it stays put! The AccuFlex tip gets right down to the lash line for the perfect wing every time. According to Benefit, the product formulations are the same, however the liners go on smoother and creamier than the original black because of the added pigments. As for They’re Real Mascara, well…. you’ll just need to try it and see for yourself. The brush is absolute perfection and it makes my lashes look like they are from out of this world!


Benefit-Push-Up-Liner-TIPThey're Real Mascara OPEN

Benefit’s new #killercolours are available now at Sephora, participating Shoppers Drug Mart Beauty Boutiques, Ulta, Benefit Boutiques nationwide and online. Retail price: $24 USD/$31 CAD.