Benefit Launches Its Biggest Brow Collection Ever Today!

If you follow me on Instagram or Twitter, then you may recall a photo that I posted of Benefit’s epic brow launch? You may have also followed along on Snapchat as I previewed some of the new products at a recent media event? Well, today’s the day that this collection finally hits stores and well…. it’s pretty spectacular!! Whether you’re looking to groom, fill or define your brows, this 9-product collection has you covered and offers a shade range that transfers from one product to the next… so if you are Shade #5 in one product, then there is no guesswork if you decide to pick up an accompanying product from the range. Just grab another #5 and go.

I’ve also raved about Benefit’s Brow Bar Service in Sephora before. But now we can all master the art of achieving gorgeous brows in between appointments or in the comfort of our own homes. In addition to entirely new products, Benefit has also completely re-vamped their brow offerings with new packaging, a new shade system and an expanded shade range for popular products like gimme brow, Brow Zings and high brow. Every formula has also been tested to deliver mistake-proof application. 



gimme brow ($30 CAD)

gimme brow is a microfiber gel that volumizes, tames and tints brows for a fuller look. It has a water-resistant formula and is one of Benefit’s best-selling brow products. What’s new with gimme brow? Benefit has added a natural, medium shade to the family so gimme brow is now available in Shades #1, 3 & 5.


Brow Zings ($42 CAD)

Brow Zings is a perfectly paired wax and brow powder combination housed in a cute and portable mirrored compact. Benefit updated the packaging on this product and expanded its shade range to include all 6 shade options from blonde to black (shown in Shade #5 below). Brow Zings offers 12 hour wear and comes with a custom, extendable dual-ended brush as well as mini slant tweezers. 



goof proof brow pencil ($30 CAD)

goof proof brow pencil is the perfect brow product for a newbie because it’s literally “goof proof” when it comes to shaping and filling in your brows. It comes in all 6 shades, has an angled tip on one end and a convenient spoolie on the other end to groom hairs and help blend in product. This is my favourite product from the launch because it offers 12 hour waterproof wear, looks completely natural and glides on smoothly! It also features a twist up, non-sharpen tip!


precisely, my brow pencil ($30 CAD)

Looking for more precision in a pencil? Look no further than precisely, my brow pencil. This new pencil also offers 12-hour waterproof wear, a spoolie on one end and is available in all 6 shade options but its ultra-fine tip distinguishes it from the goof proof brow pencil. The tiny tip helps to create hair-like strokes for overly tweezed, extra sparse brows that require more shape as well as filling in.


ka-brow! ($30 CAD)

This cream-gel pot is your best bet if you are worried about your brows “coming off” after long wear. It offers 24 hour waterproof coverage and great pigmentation. ka-brow! also comes with a built-in brush, has a wonderful ergonomic design and is available in all 6 shade options (shown in Shade #5 below). This product isn’t one that I’d recommend to a newbie but it would definitely work some magic in more experienced hands. 


3D BROWtones ($30 CAD)

This product is the most innovative in my opinion and a great accompanying product to any of the pencils/powder and gel mentioned above. Think of it as a “highlighter” for your brows! 3d BROWtones helps to enhance your natural brow colour by softening the look of dark brows and subtlety enhancing lighter ones. It has a 12-hour water resistant formula and can be worn over the above products for even more dimension. 


ready, set, BROW! ($30 CAD)

A clear gel that helps to lock brow makeup in place and tame unruly brow hairs. This product has 24-hour staying power and a flexible & flake-free, quick-drying formula. The brush was designed with long bristles on one side and shorter ones on the other to better sculpt coat and shape hairs. 


BROWVO! conditioning primer ($36 CAD)

Another reason to head to your local Sephora store right now! BROWVO! Conditioning Primer is a nutrient-rich primer for fuller looking brows. Not only does it condition your brows – making them appear fuller and healthier, but it also primes them and helps brow makeup last even longer. Worn underneath a colour product, BROWVO! enhances the shade and extends wear with a keratin and soy protein enriched formula. 



high brow & high brow glow ($29 CAD)

high brow is another Benefit best seller but today, she introduces her sister high brow glow – another highlighting pencil shade. These pencils give an instant “lift” to the eyelid by highlighting arches for a brighter, boosted, younger look. I use high brow all over to create bursts of highlight on my cupids bow, down the bridge of my nose and in the corners of my eyes as well as on my brow bone. I really love high brow’s creamy, ultra-blendable formula which comes in the original brightening pink shade (shown below) and high brow glow – a stunning, new champagne shade.


This launch is HUGE for Benefit! And for us too! As consumers, we can solve any brow dilemma and instantly transform our look using any one of the above mentioned products. We can all become brow experts with these high performing formulas, custom designed applicators and mistake proof shades!


For all my local ladies and gents… Sephora Square One is hosting an exclusive event in Mississauga on June 24 & June 25 to celebrate this new brow launch. Today and tomorrow from 11am-7pm, head over to Sephora to check out the new collection, meet makeup masters and even receive a limited edition gift.